A monthly report on the impact of welfare campaigns across the UK’s main pet-selling platforms. Where campaigns are actually moving the needle.
Thousands of animals are sold online every month across the UK and Ireland. Until now, nobody tracked what was sold, by whom, or whether the law was followed.
The main pet-selling platforms, UK and Ireland, every month.
Breeds, prices, licences, microchips and hotspots.
The unregulated market, measured for the first time.
Prices, passports and microchips.
Protected species and their paperwork.
The welfare details platforms never ask for.
Protected species and their certificates.
83% of dogs for sale are under 6 months old, up from 77% in February.
Irish law requires sellers to show it, and 99.1% of Irish dog adverts carry a valid microchip number.
None of the platforms we track has a reliable passport or microchip field, though the law requires both for every horse.
Listing volumes in a handful of UK towns suggest commercial breeding without a licence, and show enforcement teams where to look.
Point councils at unlicensed sellers and hotspots.
Compare platforms on welfare standards.
Evidence for changing the law.
See whether a campaign moved the market.
Kim has been committed to supporting Battersea’s work on this critical issue and determined to apply his extensive knowledge and expertise to driving positive change for animals, building and refining a powerful model that provides unique insight and intelligence on the highly complex and ever evolving pet market.
For welfare organisations, councils and policymakers.
Get In Touch ← All products