Competitive intelligence for complex markets

We build data infrastructure that tracks what's happening across markets others can't see. Retail pricing, animal welfare, marketplace dynamics, and more. Across Europe, updated daily.

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20
European markets
100+
Retailers tracked
150,000+
Products daily
57,000+
Pet listings tracked
What We Do

Intelligence across four verticals

Each one built from the ground up. Custom data infrastructure, tailored to the questions that matter in your sector.

Animal Welfare

Market Surveillance

The UK's most comprehensive view of online pet sales. We track 75% of all online dog listings across every major platform, with breed-level pricing, seller patterns, and welfare risk indicators. Used by leading charities and welfare bodies to shape policy and protect animal welfare.

Dogs, cats, exotics Multi-platform Policy-ready
Retail / FMCG

Competitive Pricing

Daily monitoring of competitor shelf prices, promotions, and assortment across 100+ European retailers. SKU-level tracking across grocery, beauty, and fragrance categories. Delivered as a daily email digest via our Shelf Signal product.

20 countries 100+ retailers Daily updates
Marketplaces

Marketplace Intelligence

Listing volumes, competitive dynamics, and market sizing across European classified and re-commerce platforms. Built for platforms, investors, and teams evaluating competitive positioning across borders.

10+ markets Category-level
Fragrance / Beauty

Brand Positioning

Pricing and availability monitoring across specialist beauty and fragrance retailers. Douglas, Sephora, Notino, Primor, The Perfume Shop, Druni, and more. Cross-market comparison for brands managing European distribution.

Specialist retailers Multi-country
Our Work

Intelligence we've built

Live projects across welfare, retail, and public data.

Animal Welfare

UK Pet Marketplace Intelligence

57,000+ pet listings tracked across all major UK platforms. Breed-level pricing, seller behaviour analysis, and welfare risk indicators. The most comprehensive dataset of its kind in the UK.

57,000+ listings Dogs, cats, exotics Multi-platform
View case study →
Public Data

UK Breeder Registry

The first national database of licensed dog breeders. Consolidated from distributed local authority records across 200+ councils in England into a single searchable view. Open and free to use.

4,500+ breeders First national DB
View live dashboard →
Retail / FMCG

European Grocery Pricing

150,000+ products tracked daily across 100+ retailers in 20 European markets. Pricing, promotions, availability, and competitive positioning across grocery, beauty, and fragrance.

20 countries 100+ retailers Daily updates
Classifieds

European Marketplace Sizing

Competitive intelligence across classified and re-commerce platforms spanning UK, Spain, and France. Volume estimation, category dynamics, and cross-platform analysis for platforms and investors.

10+ markets Category-level
How It Works

Live in 24 hours

No integration. No IT project. No onboarding meetings.

1

Tell us what you need

Your market, your competitors, the questions you need answered. A quick call or email to scope the work.

2

We build your feed

Custom data infrastructure configured for your sector. Retailers, platforms, listings, or all three.

3

Intelligence, delivered

Daily alerts, monthly reports, or strategic deep dives. However you need it, on whatever schedule works.

Let's talk about your market

Tell us what you're trying to track and we'll show you what's possible.

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